recruitment facebook advertising

Facebook Advertising for Recruiting

When you advertise on Facebook you have the ability to reach a very targeted audience, ensuring your message gets in front of the people you are trying to reach.

If you don’t think the candidates you’re trying to reach are on Facebook, think again….

“Just the Facts” About Facebook

Total Facebook Users: †

  • 1.01 billion daily active users (Sept 2015)
  • 1.55 billion monthly active users (Sept 2015)
  • 894 million mobile daily active users (Sept 2015)
  • 1.39 billion mobile monthly active users (Sept 2015)

Demographics among adult Facebook users: ‡

  • Gender: 77% of women and 66% of men use Facebook
  • Race: 67% Black, Non-Hispanic; 73% Hispanic
  • Age: 87% of 18-29 year olds, 73% of 30-49 year olds, 63% of 50-64 year olds
  • Education: 74% of college grads use Facebook
  • Income: 74% of people who make between $50,000 – $74,999; 72% of people who make $75,000+


† Source: Facebook Company Info
‡ Source: Pew Research Center

Targeting Prospective Candidates

Here are a few of the ways you can target prospective candidates through Facebook ads:

  • Interest- and behavior-based targeting
  • Pipelined candidates, past applicants and interview “silver medalists”
  • Demographics: age & gender, education level, universities attended, where they work (current company), geographic location and more
  • Visitors to your career page, a specific job description or other page(s) within your company’s website

Facebook Advertising Strategies:

There are a number of different strategies you can implement when using Facebook advertising. Here are a few:

  • Brand awareness:  Penetrate New Markets/Candidates
  • Brand Education: Educate would-be candidates about the benefits of working at your company
  • Stay top of mind/re-engage with past applicants/candidates
  • Promote referral program to people you’ve spoken with in the past
  • Promote events
  • Grow your company’s Facebook page community
  • Remarket to people who have visited your career page or viewed a specific job description

Want to Learn More?

Here is more information on Facebook advertising objectives.

Here are a couple of links that provide answers to some common questions about Facebook advertising:

Still have questions? We’d be happy to provide you with more information about using Facebook advertising for recruiting.

Complete the contact form below and we’ll answer your questions via email or phone- whatever works best for you.

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