Paid Search Basics for B2B

b2b paid search basics

Paid Search (Bing Ads and Google Ads, formerly AdWords) consists of four key elements. No surprise that three of them are also the three key elements that make up Google’s and Bing’s Quality Score rankings. Each of these elements come with their own challenges and benefits. However, all are essential to achieving success with Paid Search.


Welcome to RainierDigital

The premise of RainierDigital is to become an educational and knowledge-sharing platform that B2B digital marketing professionals can use to learn and share what they know with each other. I’m Travis, the Founder of RainierDigital, and I’ll be sharing some of the things I’ve learned along my decade-long digital marketing journey.

The goal is to lift each other up to be better and more informed.

Here’s a quick (less than 4-minute) video discussing it further.

I don’t consider myself an expert – I feel there aren’t many people that can- but I know a lot and I want to share what I know with professionals like yourself.

There is only one ground rule: Don’t Be a Dick.


It’s a zero tolerance policy. Passive aggressive bullshit included. This isn’t the place. We’re not 12 yr olds or politicians. We’re professional adults.

This will be casual. I’m casual. I work from home. I don’t dress up. Most of the time I don’t shave. This isn’t about me or how I dress or how bad I am at being in a video. It’s about the content and what you get from it.

I hope you find the knowledge I share from here on out valuable.

If you have a topic you’d like me to cover right out of the gate you can use the comments section below, use the chatbot that may or may not be on the page yet, or join my Facebook group and message me there.

Looking forward to the journey and sharing what I know!

The Best S**t I Read Last Week: June 25, 2018

Pug on a Laptop


I’m going to try something different this week – and hopefully every week hereafter.

Each week, I read a lot of good s**t. Check that, a lot of great s**t. At least I think so.

I use Buffer to share it out to my social networks but if it doesn’t pop up in your feed at the right time, you miss that piece of literary gold. So, I’ve decided to create a post (each week is the goal, but it may be more random that that) to summarize and link out to what I would consider the best content I’ve recently read.