Did you know that in HubSpot, you can identify companies that visit your website, even if they aren't in your contact list? While you can't track individual users or their specific page visits without cookies, you can see the companies they're associated with. This can be valuable information if you're doing demand gen and ABM.
Here's how to do it:
1. In the past, you would type "prospects" into the search bar at the top, but it's recently changed. Instead, use the search bar and type "website visits."
2. Scroll down to the apps section and click on "Website Visits."
3. This section will display the companies that have been accessing your site. Some might be internet service providers, but you could also spot interesting names like Oracle or even entities like state governments.
This feature has been hidden in HubSpot and not many people know how to access it.
Take a look and see if you can gather any useful insights from the companies that have been checking out your site. Are they accounts you're targeting as part of your ABM strategy?